http://work.morevisual.com morevisual: the work of evan mathis Thu, 09 Feb 2012 16:34:35 +0000 http://work.morevisual.com en http://work.morevisual.com/Discovery-Frozen-Planet http://work.morevisual.com/following/work.morevisual.com/Discovery-Frozen-Planet Thu, 09 Feb 2012 16:34:35 +0000 morevisual: the work of evan mathis 2740549 <img src="http://www.morevisual.com/clips/FrozenPlanet_Trailer_Survive-670-poster.jpg"> Survive - Editor: Philip Bruno <img src="http://www.morevisual.com/clips/penguinsurf-670-poster.jpg"> Penguin Surf - Editor: Philip Bruno <img src="http://www.morevisual.com/clips/elephantseals-670-poster.jpg"> Elephant Seals - Editor: Philip Bruno Discovery’s Frozen Planet is the third in a series of documentaries that focus on beautiful and rare glimpses of the fantastic array of life on Earth. This seven-part series concentrates on life in the Arctic and Antarctic regions, and covers not only the amazing variety of wildlife found in these snow-bound corners of our planet, but also touches on how man’s impact is affecting and potentially changing these beautiful and remote places. The team at BPG had me out in their LA office to lead the creative on the pitch for the US Launch of David Attenborough's Frozen Planet for Discovery Channel. The objective of the launch campaign for Discovery was to grow the audience from the 2 previously well received series, while maintaining the provenance of the high value production and present it in such a way that it goes beyond just stunning cinematography. The goal was to showcase Frozen Planet as more than just a dry documentary, but as one with exciting and engaging storytelling that presents new and interesting facts that viewers can share vicariously as well as virtually. Rather than just approach Frozen Planet with a traditional campaign, the objective wass to deliver more conceptual and even disruptive concepts that were tailored to dovetail with Discovery’s current brand. The concepts were designed to engage the existing audience, intrigue potential viewers, and leverage the well respected pedigree of Discovery’s programming The aim was to present the building blocks for a comprehensive campaign that covered the following elements and more: Promo Campaign Show Packaging Theatrical Promo Key Art OOH Newspaper / Magazine Online / Social Mobile Events Radio There were 3 main concepts that were presented as methods to present Frozen Planet, with the goal of delivering a set of diverse concepts whose core ideas could also be used á la carte as desired by the client. CONCEPT 1: ONE WORD Part of what makes Frozen Planet such a remarkable event is the range of wonder and emotions. From the beautiful to the sublime, from the thrill of the hunt to the emotional pull of birth and death in the wild, there is no one word that can singly describe what awaits in Frozen Planet. In an effort to show the breadth of experience that the viewers will have, we are picking select words to describe specific scenes. In executions where we have the opportunity to show multiple words, the idea would be to juxtapose scenarios: hunter and hunted, beautiful and dangerous in order to highlight the extremes faced in the world of Frozen Planet. <img src="http://payload22.cargocollective.com/1/0/7796/2740549/oneword.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/oneword_o.jpg" align="left" /> CONCEPT 2: FROZEN EVERYTHING The idea at the core of Frozen Everything is to prepare the viewer to not only see but experience life in a frozen environment and make them aware that they will be able to experience the unimaginable beauty, wonder and unexpected animals, behaviors and natural wonders of Frozen Planet. The graphic packaging for Frozen Everything would be based on the scenes in Frozen Planet that feature the growth of ice crystals. There would be a standard set of tags pre-rendered for promos, which would include sound effects to match. They would be build in 3D and rendered photorealistically, and then tracked and composited into the existing footage from the show. <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0000_gfx2.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0000_gfx2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0001_gfx1.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0001_gfx1_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0002_mosaic9.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0002_mosaic9_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0003_mosaic8.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0003_mosaic8_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0004_mosaic7.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0004_mosaic7_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0005_mosaic6.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0005_mosaic6_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0006_mosaic5.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0006_mosaic5_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0007_mosaic4.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0007_mosaic4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0008_mosaic3.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0008_mosaic3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0009_mosaic2.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0009_mosaic2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0010_mosaic1.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0010_mosaic1_o.jpg" align="left" /> CONCEPT 3: UNEXPECTED ANIMALS Animals from the world of Frozen Planet are featured in this concept either in unexpected situation, or a particular story is highlighted that may surprise the viewer. In every execution, there is always an element of wonder. Animal Stories are promos styled under the banner of Unexpedt Animals, where stunning shots featuring one type of animal, SFX and cinematography driven that tell a story about unexpected behaviors, digging a little deeper into the character and the compelling stories in Frozen Planet. <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0011_billboard7.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0011_billboard7_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0012_billboard6.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0012_billboard6_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0013_billboard5.5.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0013_billboard5.5_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0014_billboard5.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0014_billboard5_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0015_billboard4.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0015_billboard4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0016_billboard3.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0016_billboard3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0017_billboard2.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0017_billboard2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0018_billboard.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0018_billboard_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0019_disruptive.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740549/FP_0019_disruptive_o.jpg" align="left" /> http://work.morevisual.com/HBO-Jim-Lampley http://work.morevisual.com/following/work.morevisual.com/HBO-Jim-Lampley Wed, 08 Feb 2012 19:02:52 +0000 morevisual: the work of evan mathis 2769831 <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0000_1.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0000_1_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0001_2.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0001_2_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0002_3.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0002_3_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0010_11.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0010_11_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0011_12.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0011_12_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0003_4.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0003_4_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0004_5.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0004_5_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0005_6.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0005_6_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0009_10.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0009_10_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0006_7.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0006_7_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0007_8.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0007_8_o.jpg" align="left" /> <img src="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0008_9.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload23.cargocollective.com/1/0/7796/2769831/HBO_LAMPLEY_0008_9_o.jpg" align="left" /> Jim Lampley is one of the best known sportscasters in the business; he has covered 14 Olympics, starting with Sarajevo in 1984, and has become quite well known for his work as the host of HBO's World Championship Boxing. With the launch of his new talk show on HBO, Lampley is hoping to take the next step in his career. The graphic package that was proposed for the show gives a nod to his extensive sportscasting career, but this time it's Lampley's name that is in lights. This was to be a full 3D graphic tease and promo, where the camera would pan around and through neon signs, which would light up in time to the script being read. http://work.morevisual.com/TNT-Originals http://work.morevisual.com/following/work.morevisual.com/TNT-Originals Sat, 04 Feb 2012 04:08:35 +0000 morevisual: the work of evan mathis 2740981 <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0000_1.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0000_1_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0001_2.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0001_2_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0002_3.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0002_3_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0003_4.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0003_4_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0004_5.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0004_5_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0005_6.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0005_6_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0006_7.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0006_7_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0007_8.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0007_8_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0008_9.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0008_9_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0009_10.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0009_10_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0010_11.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0010_11_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0011_12.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0011_12_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0012_13.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0012_13_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0013_14.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0013_14_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0014_15.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0014_15_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0015_16.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0015_16_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0016_17.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0016_17_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0017_18.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0017_18_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0018_19.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0018_19_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0019_20.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0019_20_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0020_21.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0020_21_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0021_22.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0021_22_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0022_23.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740981/HISTORY_0022_23_o.jpg" align="left" /> The good folks at LoyalKasper again brought me on to help conceive a fresh look for TNT's original lineup. The central concept to this part of the pitch was to create grand character-centric portraits and cinematic lighting that establish a look that is similar to key art. Bold, graphic portraits of TNT’s characters are at the core of this concept. Star talent is always featured when presenting tune-in or title information. Show specific close up details are featured when revealing the TNT logo. Each show is represented in its own unique two- color scheme. The shoot style centers on striking character portraits, brightly lit scenes and complimentary colors for the set dressing and wardrobe. We propose using the environment for the shows where possible, but this style can be used in a studio as well. The scenes would be lit with off axis key lights, and an on camera ring light so that circles of light are visible in the eyes. All shots should be elegantly yet graphically framed with plenty of space for tune in and title. Part of the challenge was to come up with a unique graphic style that represented TNT's originals in a unique light, and still staying true to their overall brand. http://work.morevisual.com/History-Game-Changers http://work.morevisual.com/following/work.morevisual.com/History-Game-Changers Sat, 04 Feb 2012 02:37:14 +0000 morevisual: the work of evan mathis 2740591 <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY05.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY05_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY04.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY04_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY03.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY03_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY02.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY02_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY01.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY01_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY09.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY09_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY08.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY08_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY07.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY07_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY06.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY06_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY10.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY10_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY13.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY13_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY12.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY12_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY11.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY11_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY14.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY14_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY15.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY15_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY16.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY16_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY17.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY17_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY18.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY18_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY19.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY19_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY21.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY21_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY20.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY20_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY24.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY24_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY23.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY23_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY22.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY22_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY29.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY29_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY28.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY28_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY27.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY27_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY26.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY26_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY25.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY25_o.jpg" align="left" /> <img src="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY30.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload22.cargocollective.com/1/0/7796/2740591/HISTORY30_o.jpg" align="left" /> This visual exploration for History's Though Changers spot was built to establish a graphic framework that uses elements from the History Channel brand: the colors, the shapes, and the propeller to take what is an informative and interesting script and give visual ownership and branding to History. These elements set up a design language that facilitates the telling of individual stories of the great minds of our age that have set out to not only change their own lives, but have succeeded in fundamentally changing the way the world thinks. In 1927 rubber was a scarce commodity. The challenge, to find a home grown source, was bounced off 80 year old electricity wizard Thomas Edison. He tested thousands of plant species before unlocking the secrets of a ubiquitous garden herb: Goldenrod. It proved a viable alternative to the rubber tree and earned Edison (his 1090th) a patent for the process of extracting latex from goldenrod. Thought Changers brought to you by The Hyundai Azera - changing the way you think about driving. http://work.morevisual.com/Discover-Card http://work.morevisual.com/following/work.morevisual.com/Discover-Card Fri, 03 Feb 2012 20:44:05 +0000 morevisual: the work of evan mathis 2739093 <img src="http://payload21.cargocollective.com/1/0/7796/2739093/ACQUISITION_1.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/ACQUISITION_1_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/ACQUISITION_2.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/ACQUISITION_2_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/REWARDS_1.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/REWARDS_1_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/REWARDS_2.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/REWARDS_2_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0013_1.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0013_1_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0012_2.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0012_2_o.jpg" align="left" /> {image14}<img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0010_4.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0010_4_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0009_5.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0009_5_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0008_6.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0008_6_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0007_7.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0007_7_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0006_8.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0006_8_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0005_9.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0005_9_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0004_10.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0004_10_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0003_11.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0003_11_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0002_12.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0002_12_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0001_13.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0001_13_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0000_14.jpg" border="0" width="670" height="376" width_o="670" height_o="376" src_o="http://payload21.cargocollective.com/1/0/7796/2739093/DISCOVER_0000_14_o.jpg" align="left" /> Tribal DDB reached out to me to work with them on their pitch for the new Discover Card site. I worked with them on interface, design and creating a video piece that showed some of the future vision for consumer uses of the card. One concept was a mobile app that would use geolocation to show where the Discover Card user currently was, and could give directions to nearby shopping, and then offer a suggestion nearby the selected shop where the card holder could then use their CashBack bonus point. http://work.morevisual.com/USA-Netowrk-Brand http://work.morevisual.com/following/work.morevisual.com/USA-Netowrk-Brand Wed, 27 Oct 2010 21:17:07 +0000 morevisual: the work of evan mathis 736826 USA Network is not only a place where characters live, it’s a place where characters come alive. Where we can celebrate our uniqueness and applaud our similarities. Where we can connect with the people we see on the screen and on the street. Where we can look at ourselves and be entertained, or inspired, or humbled, or simply proud to be who we are. <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_COLOR.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_COLOR_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0001_logo_lockup.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0001_logo_lockup_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0002_environmental_type.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0002_environmental_type_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0003_logo_rules.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0003_logo_rules_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0004_colors_used.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0004_colors_used_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0005_colors.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0005_colors_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0006_quotes.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0006_quotes_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0007_contents.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0007_contents_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0008_gotham 3.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0008_gotham 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0009_logo.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0009_logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0010_star_id.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0010_star_id_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0000_endpage.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/USA_BRAND_0000_endpage_o.jpg" align="left" /> The words above are the ones that kick off the USA style guide. They help establish the design philosophy and the voice for the network. Everything within the brand stylized and sophisticated, but still approachable and even familiar. 2010 marks the third time that I have written the style guide for USA, and with every fresh pass I find more depth to the brand, and discover new ways to keep the brand connected not only to the network properties, but to the viewers and to the core of the Characters Welcome philosophy. <img src="http://payload.cargocollective.com/1/0/7796/736826/EM__0002s_0003_BN_10_EP_03.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/EM__0002s_0003_BN_10_EP_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/EM__0008s_0003_CA_10_EP_03.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/EM__0008s_0003_CA_10_EP_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/EM__0013s_0003_IPS_10_EP_03.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/EM__0013s_0003_IPS_10_EP_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/EM__0018s_0005_LOCI_10_EP_01.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/EM__0018s_0005_LOCI_10_EP_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/EM__0029s_0004_PSYCH_10_EP_02.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/EM__0029s_0004_PSYCH_10_EP_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/EM__0034s_0005_RP_2010_EP_01.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/736826/EM__0034s_0005_RP_2010_EP_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/PKG__0041s_0005_WWE_10_EP_01.jpg" border="0" width="670" height="376" width_o="1920" height_o="1080" src_o="http://payload.cargocollective.com/1/0/7796/736826/PKG__0041s_0005_WWE_10_EP_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/736826/PKG__0038s_0003_Layer 7.jpg" border="0" width="670" height="376" width_o="1920" height_o="1080" src_o="http://payload.cargocollective.com/1/0/7796/736826/PKG__0038s_0003_Layer 7_o.jpg" align="left" /> The original programming on USA Network is the lifeblood of the overall brand. It is through the characters on that the clean design, strong typography and cinematic portraits are able to create an accessible brand message. Each show has its own personality, and comes with its own design and marketing challenges as well. The design philosophy behind each of the show packages is what truly sets the tone for USA Network, and when seen as a group, the larger picture of the brand becomes clear: its all about the characters. http://work.morevisual.com/BURN-NOTICE http://work.morevisual.com/following/work.morevisual.com/BURN-NOTICE Thu, 30 Sep 2010 01:37:18 +0000 morevisual: the work of evan mathis 521039 <img src="http://www.morevisual.com/clips/BN_SLOW_BURN_HD-670-poster.jpg"> In collaboration with Andrews Jenkins and Go Films, the 2010 packaging for Burn Notice was given a bit more bang for its buck with this spot, "Slow Burn". The concept was to start with the aftermath of a particularly hairy situation, and see that part of the action play out in reverse. All the while Jeffrey is moving forward, and at the end pulls out a document that could be part of his past, and the reason for his burn. Director: Andrews Jenkins DP: Joe Meade Creative director: Evan Mathis 2010 <img src="http://www.morevisual.com/clips/BN_2010-poster.jpg"> As we started to approach the packaging for Burn Notice 2010, we thought back to the things that had been successful elements of Burn Notice in the packaging from previous years: Miami as a character, high frame rate actions / simple action sequences, elements from the show incorporated into packaging (ie Michael’s Charger), fashion-esque portraiture, some sense of an enemy presence. Our challenge was how to successfully combine these elements from previous seasons without seeming like we are repeatingourselves. One way to differentiate the packaging in 2010 from previous years was to work within the same visual framework, and to leverage the success of previous years' promos while still making a leap forward. Miami has always played a central role as a character within the Burn Notice packaging. It serves not just as a location, but very much as a part of the identity of the show as design element with its unique color palette and architecture. As we had been down on the beach in previous years, for 2010 we thought it best to go up, in this case up would be a very stylish penthouse overlooking downtown Miami. The condos and hotels of South Beach could be seen in the distance and the set design was stylish and graphic, and uniquely Miami. Our camera angles were blocked out to create portraits that incorporated the view over Miami and also made the best use of the hyper-stylish interiors. In order to get some fresh perspective and new angles, we will shoot long lens portraits of Michael with Fiona on the rooftop of the penthouse. The packaging that we ended up with was a good mix of clean, character driven portraiture, as well as action shots. Director: Andrews Jenkins DP: Joe Meade Creative director: Evan Mathis 2009 <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0000_BN_09_TT_03.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0000_BN_09_TT_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0001_BN_09_TT_02.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0001_BN_09_TT_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0002_BN_09_TT_01.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0002_BN_09_TT_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0004_BN_09_EP_02.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0004_BN_09_EP_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0005_BN_09_EP_01.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0005_BN_09_EP_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0006_BN_09_CLN_01.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0003s_0006_BN_09_CLN_01_o.jpg" align="left" /> Burn Notice was continuing its streak as one of the hottest shows on TV, and the goal for packaging was to continue to explore Miami as a location, but this time with more of an architectural focus. The shots were designed to be a bit more highly stylized than in previous years, while still staying true to the slick spy world of Burn Notice. Director: Andrews Jenkins DP: Joe Meade Creative director: Evan Mathis 2008 <img src="http://www.morevisual.com/clips/BN_EVERYBODY_WANTS_YOU-poster.jpg"> With the success of the previous year’s packaging, 2008 was a return to using outdoor Miami as a location, but with the addition of Bruce and Gabrielle as part of the packaging to complete the picture for the new season. We turned up the styling a notch, and found some locations that gave a little bit more grit the the overall look. The launch for the season was kicked off with a music video based on the shots from the packaging. Director: Kevin Bray Creative director: Evan Mathis 2007 <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0000_BN_07_TT_03.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0000_BN_07_TT_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0001_BN_07_TT_02.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0001_BN_07_TT_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0002_BN_07_TT_01.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0002_BN_07_TT_01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0003_BN_07_EP_03.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0003_BN_07_EP_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0004_BN_07__EP_02.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0004_BN_07__EP_02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0005_BN_07_EP_01.jpg" border="0" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/7796/521039/EM__0005s_0005_BN_07_EP_01_o.jpg" align="left" /> For the first season of Burn Notice, we wanted to establish a stylish look of intrigue in and around South Beach for the launch. As this was a new series, there was a “fish out of water” feel to Michael Westen, and also a desire to show Miami as a character. We took the elements of Michael in his camel suit on the beach, the ever vigilant men in black, and a cool spy demeanor and it all added up to a successful formula for Burn Notice. Director: Kevin Bray DP: Scott Buttfield Creative director: Evan Mathis http://work.morevisual.com/Maxim-Swim-vol-2 http://work.morevisual.com/following/work.morevisual.com/Maxim-Swim-vol-2 Sat, 18 Sep 2010 23:30:33 +0000 morevisual: the work of evan mathis 643499 <img src="http://www.morevisual.com/clips/Swim_V2_Trailer_LB-poster.jpg"> Swimsuit videos have been filmed in a lot of places. Mostly tropical locations, with swaying palm trees, azure seas, and models frolicking in the water. This was a little too mundane for the second installment of Maxim’s Real Swimsuit series, so it was decided that this next shoot was truly going to be out of this world. The girls were photographed and filmed in the painted desert of Arizona. Then, back in New York, we added the finishing touches to our retro-futuristic interstellar look, which can be seen in the clip above. Design, Effects, Art Direction: Evan Mathis Design, Compositing, Creative direction: Brian Oakes Design and Compositing: Devan Simunovich http://work.morevisual.com/Maxim-Supercars http://work.morevisual.com/following/work.morevisual.com/Maxim-Supercars Sat, 18 Sep 2010 23:22:33 +0000 morevisual: the work of evan mathis 643479 <img src="http://www.morevisual.com/clips/Super_Cars_Intro_670-poster.jpg"> Maxim Supercars was a project done for Dennis Media Group. The crew went out with Dario Franchitti on the California Speedway and flogged a few of Europe’s finest through several driving challenges, with Wee Man of Jackass fame providing the color commentary. Once all of the film was in the can, I brought Anders Schroder in from London for the final design and animation, and personally lent a helping hand with the 3d elements and overall creative direction for a program that went 200+ mph. Design: Anders Schroder Art Director / 3D and design: Evan Mathis Creative Director: Brian Oakes http://work.morevisual.com/Bull-Market http://work.morevisual.com/following/work.morevisual.com/Bull-Market Sat, 18 Sep 2010 16:35:26 +0000 morevisual: the work of evan mathis 642736 <img src="http://www.morevisual.com/clips/BULL_MARKET_7.24-poster.jpg" width="670"> Bull Market is a short film that was commissioned for the Twenty/120 film festival in 2009. Twenty/120 is a selection of 20 films that are 120 seconds in length. The theme for the festival was “Living in the Age of Opulence”, and my film centered on the Credit Default Swaps that were issued by AIG, and ultimately how much money was lost from October to December of 2008. To get a greater sense of exactly how much money that was, I broke it down into increasingly smaller time increments, and then showed how much would have been lost during the 2 minute duration of the film. Director/DP/3d/Compositing: Evan Mathis