This visual exploration for History's Thought Changers spot was built to establish a graphic framework that uses elements from the History Channel brand: the colors, the shapes, and the propeller to take what is an informative and interesting script and give visual ownership and branding to History. These elements set up a design language that facilitates the telling of individual stories of the great minds of our age that have set out to not only change their own lives, but have succeeded in fundamentally changing the way the world thinks.

In 1927 rubber was a scarce commodity. The challenge, to find a home grown source, was bounced off 80 year old electricity wizard Thomas Edison. He tested thousands of plant species before unlocking the secrets of a ubiquitous garden herb: Goldenrod. It proved a viable alternative to the rubber tree and earned Edison (his 1090th) a patent for the process of extracting latex from goldenrod. Thought Changers brought to you by The Hyundai Azera - changing the way you think about driving.