In 2003 while working for the MOB, we were asked to help launch the Garnier Fructis brand, which was then an unknown hair care line in the US. The task: put together 2 brand films that would help familiarize the American public with the world’s most popular hair care line.

A little more than two years after the launch, it was clear Fructis has come out on top in the battle of new U.S. hair care brands, capturing 5.5% of shampoo, 6.9% of conditioner, and 6.5% of gel and mousse sales, and the number have continued to climb since.

Art/Creative Director: Evan Mathis