For 2008, we took Shawn and Gus back into the graphic world of the sound stage set. This particular year we went with a pineapple yellow set, with green accents and pineapple props.
To kick off the season, we painstakingly re-created the set from the 1982 video "Ebony and Ivory", both physically and digitally. James and Dulé sang their rendition of the song, and upon launch the video went viral.
Director: Tim Abshire
Creative Director: Evan Mathis
2007
For 2007, we wanted to stay in the stylized world, but change our colors to white with green accents to match the print campaign. The antics were to continue, but this time with a pool table and coffee.
Director: Evan Mathis
DP: Helge Gerull
Creative Director: Evan Mathis
2006
2006 was the premiere year for Psych, and the idea behind the packaging was to give a peek into the office life of Shawn and Gus and the ensuing antics. This was also a very stylized world, not an exact replica of the Psych office set.
Director: Tim Abshire
DP: Peter Salaznik
Creative Director: Evan Mathis