After a three year gap, I was again called upon to direct another WWE packaging shoot, this time in Miami, FL. I brought in Julian LaVerdiere to design the set, and worked closely with the team at WWE for our final cast list. We wanted to crate a world with plenty of shine and show, but that still had enough grandeur and power to showcase the well-built WWE RAW Superstars.
2009
The choice of location at Eastern State Penitentiary was not mine, but this packaging shoot was attached to a pre-planned WWE shoot. We had to adapt our creative to suit the predetermined location.
Director: Evan Mathis
Creative Director: Evan Mathis